Gaia Sauna was founded on three basic principals. We use these principals, which we refer to as our building blocks, to guide the company in every aspect of its business operations. It is our goal to ensure that the employees of our company and the consumers of our products can easily associate our building blocks with they way they perceive the Gaia name. Our marketing platform is built on word of mouth and it is therefore our intent to use the building blocks to build relationships with our customers that go beyond a one time sale. By INFORMING, PROVIDING and LISTENING, Gaia Sauna strives to become the name you trust.

INFORMING:
Information is the key to our modern world. Today’s consumers have the world at their fingertips and can obtain information at the click of a button. Gaia Sauna understands this philosophy and uses it as a basis for their marketing and customer service strategies. We will not lie to sell our product and will gladly turn down a sale if we feel that the consumer has been misinformed. We believe that the benefits of sweat bathing will sell themselves and that it is our responsibility to provide the customer with all the information they need to make an informative decision. Having our customers informed is the first step to building a long and mutually satisfactory relationship for all future endeavors.

PROVIDING:
Providing our customers with a high quality product and the utmost in customer service is the second building block of Gaia Sauna. Many sauna sales and marketing strategies are based on cheap quality, low prices and a quick sale. Gaia Sauna does not believe in this philosophy and prides itself on the quality of its products and the long term relationship we build with our customers. By providing high quality saunas at prices our customers can afford we know the positive feedback will grow our marketing campaign. With informative customer service representatives and easy online payment options, we are confident that the relationship we build with our customers is one that will last.

LISTENING:
The final building block of Gaia Sauna is to listen to our customers. We are passionate about letting the world know of the health benefits of sweat bathing. However, we have a key understanding that it is our customers who will make the final decision. We constantly update our website, literature and philosophy to reflect the comments given to us by our customers and health care professionals. Our sales staff starts every day with one question in mind: What can I learn from my customers? We take this feedback and build towards the future. We understand that a company that does not learn from its customers is a company that will not stay in business. It is our goal to provide our consumers with the information they need to make an informative decision, but it is the information our consumers provide us that makes a relationship.